Why is it that chocolate and whisky help when I want a cigarette?

What does it mean that I can sometimes quench the belly-fire-for-fire with chocolate or whisky? Is this some kind of interchangeable appetite for the appetitive? I just want something bad for me? Or that these are all different sources of endorphins, and OD’ing on one source of pleasures drowns out the baleful vacuum of an alternative, absent pleasure?

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